July 29, 2024, 2:29 PM
July 29, 2024, 2:29 PM
The CONMEBOL Copa America 2024, held in the United States, broke several records for audiences and financial support throughout the American continent, according to the organization that governs South American football.
The 48th edition of the The oldest national team tournament in the world, Held in the United States and co-organized by CONMEBOL (South American Football Confederation) and CONCACAF (Confederation of North America, Central America and the Caribbean), it reached 194 countries on six continents.
Millions of people They tuned into the matches of the CONMEBOL Copa América 2024followed the details through social media and joined the 1.6 million spectators who attended the 32 matches of the tournament (June 20-July 14), with an average of 49,000 people per game.
Argentina was crowned champion after beating Colombia 1-0 in extra time, taking home a prize of USD 20,000,000. The Albiceleste, now two-time consecutive champions after their achievement in 2021 and the most successful team with 16 trophies (thus breaking the tie they maintained with Uruguay), also qualified to play next year’s CONMEBOL-UEFA Finalíssima against Spain, winner of Euro 2024.
To football what belongs to football
Faithful to one of its strategic pillars: reinvesting in football what football generates, CONMEBOL managed to distribute in the 2024 edition of the CONMEBOL Copa América a 50% more prizes than the 2019 editionwith a total of USD 100 million. Argentina, as the tournament champion, pocketed USD 16,000,000but took home more than $20 million.
This is because all participating teams –16- received a sum of USD 2 million for competing and in order to have a good preparation.
In the case of CONMEBOL, each South American team also received USD An additional 2.8 million, allocated to the development of continental football. In this way, each Association will have funds to promote all aspects of football in their respective countries.
CONMEBOL maintains that allocates 100% of its expenses to South American footballAccording to the institution, 95% of its expenditures are invested directly in its Associations, clubs, technology and logistics through the various tournaments and development programs. The remaining 5% is allocated to the management of South American football.
The 2024 edition recorded a unprecedented audience and far surpassed the achievements of the first tournament held on U.S. soil, the 2016 Copa América Centenario. In the United States, the tournament final was watched by more than seven million people, according to information provided by CONMEBOL.
The organization highlights the impact on English-language television. The final had More than twice as many viewers as the Euro 2024 final and the quarter-final and semi-final matches were the most watched in the history of English-language football coverage.
Regarding Spanish-speaking channels, CONMEBOL reported that the Hispanic audience of the final of the CONMEBOL Copa América was 111.67% more than that recorded for the decisive match of the Euro Cup.
In Argentina, the football euphoria reached audience figures similar to those of the final of the Qatar World Cup 2022. Even the semi-final against Canada had already equalled the ratings record for the World Cup final.
A little further north in Brazil, CONMEBOL indicated that 84.6 million people watched the tournament’s matches, a 82% more audience than the 2021 edition developed in its territory.
And in Colombia, CONMEBOL data indicates that the final match was the most watched in the history of Colombian television. The audience was a 30% higher compared to the previous edition of the tournament.
In turn, the institution highlights that the impact on social networks was four times greater than in 2021, reaching 19 million followers, 207 million interactions (three times more than 2021) and 1.8 billion video views (four times more).
Always according to CONMEBOL, the media value obtained by the Copa América 2024 is USD 78.7 million, five times higher than in 2021.
