The Paracas advertising campaign has sparked controversy on social media, with comments ranging from praise for the creativity of the campaign to criticism for not including other iconic points on the route.
A few days before the celebrations of 28 of July, in the midst of a hectic political environment, where marches are announced in parallel to the National Holidaysthe brand of Paracas toilet paper carried out an advertising campaign that surprised dozens of Peruvians walking through the streets of Lima.
With a sculpture of a giant roll of their product, accompanied by the phrase “What a great role“The Paracas truck was displayed outside the Congress of the republic, The Palace of Justice and other iconic landmarks of the capital. The clear message against the powers of the State has been causing controversy on social media.
“There are those who, instead of playing a great role, make fools of themselves, and during these National Holidays we decided to show them.“, a voice-over begins in the audiovisual.
The route of the paper
Under the title of ‘the route of the toilet paper’, the giant toilet paper first passed outside the Congress of the Republic, then through the garbage-filled streets of Lima and finally through the Palace of Justice. “Because to be a great country, you have to play a great role. For a Peru without papers,” the advertisement concludes.
Paracas advertising campaign “What a mess” in front of the Congress of the Republic. Photo: Paracas
User reactions
The peculiar video has generated several comments on social media, among which the most notable are: “He should have visited the Government Palace, the Constitutional Court and the JNJ”, “He should have stopped by Keiko’s house”, “Our story told in a commercial”, “It’s been a while since they did something creative”.
