July 21, 2024, 9:00 AM
July 21, 2024, 9:00 AM
Tiendas 3B, the first discount store chain in Bolivia, celebrates its first year with 25 branches, 22 of them in different strategic locations in the city of Santa Cruz de la Sierra, one in Satélite Norte (Warnes), another in Montero and the most recent in El Torno.
3B Stores were very well received by consumers, which has driven the dynamic expansion of this new sales channel, which is very successful in other countries.
“We appreciate the trust our customers have shown us in this first year of Tiendas 3B, because they have been able to see that we are the best option, as we combine the best of the other shopping channels: traditional market, supermarket and neighborhood store,” says Alfonso Kreidler, Executive President of Tiendas 3B.
Indeed, Tiendas 3B offers consumers the possibility to stock up their homes or make quick purchases, offering their products at the same price as those of a local market, with the proximity of a local store, as well as hygiene, order, good service and billing like those offered by supermarkets.
“We offer a comprehensive solution to our customers: the right selection, proximity, a pleasant shopping experience and, most importantly, all our products are at the same market price or even cheaper, thanks to our monthly offers,” highlights Juan José Landívar, General Manager of Tiendas 3B.
Precisely to celebrate its first anniversary with its customers, 3B has an attractive offer in all its branches until July 31, with numerous products cheaper than in traditional markets. “Not 100, not 200, not 300, but ‘quichicientos’ products cheaper than the little market stall,” says the executive.
Tiendas 3B has an adequate assortment of groceries, personal care products, cleaning products, beverages, fruits and vegetables, bakery, meat and chicken, among others.
To celebrate its first anniversary, this July Tiendas 3B is offering “quichicientos” (five hundred) products cheaper than the local market stall
Something worth highlighting is that, since its opening in July 2023, Tiendas 3B has been marketing its own brands: San Felipe in food, Mr. Power in home care and Sissu in personal care.
“These are high-quality products with affordable prices, cheaper than others on the market, so their purchase generates significant savings,” highlights Adriana Lazcano, Marketing Manager of 3B.
What’s more, 95% of buyers are very satisfied after trying 3B’s own brands, according to research carried out by Captura Consulting, which demonstrates the quality and savings of these products.
Mr. Power offers window cleaner, degreaser, liquid floor cleaner and bleach; Sissu has napkins, kitchen paper and toilet paper; while San Felipe offers wheat flour, different varieties of bagged bread and pre-pizza dough, as well as still bottled water.
Further expansion until December
Finally, the Marketing Manager of 3B announces that its stores will continue “expanding gradually and offering more and more products and services”, while reporting that by the end of 2024 they will have more stores operating between the city of Santa Cruz and other points in the department.
“Our stores are transforming the market with an optimal balance between savings, quality and proximity. That is why the name Tiendas 3B gives an innovative meaning to the popular concept of good, pretty and cheap,” concludes the executive.
