If we talk about brands internationally recognized, there is a curious and universal phenomenon: the incorrect pronunciation of their names. From fashion giants like Louis Vuitton to car brands like Porsche, none are exempt from this linguistic problem. However, what is the Chilean brand that takes the title of the worst pronounced in the world?
According to a study carried out by BusinessFinancing.co.uk, 16,875 leading brands in the world were analyzed to determine which were the most searched in terms of pronunciation on the Forvo.com website, the world’s largest pronunciation dictionary. Among the results, a Chilean brand stood out that has generated some linguistic debate.
Although it was not found in the top positions of the ranking, Kunstmann, the renowned brand Chilean beer company, accumulated around 3,500 searches on Forvo.com. This figure places it as one of the Chilean brands with the worst pronunciation internationally, according to users who seek to clarify how their name should be said correctly.
Kunstmann’s name, with its German connotations, can be challenging to those unfamiliar with his pronunciation appropriate. The combination of consonant and vowel sounds can lead to a variety of interpretations, reflecting the linguistic and cultural diversity of the world.
Despite the seemingly trivial nature of the debate on pronunciation of brands, occasionally a broader interest arises in how to say a name correctly. This was evident in the case of Versace, the famous Italian fashion brand, which launched a campaign to correct the commonly mispronunciation of its name.
