This year face-to-face classes are restarted in the country after two complex years due to the pandemic, which represents a great opportunity for many entrepreneurs dedicated to sales in school campaign. In this way, businesses must adapt to meet the great demand and for this, the experts of SURGIR, a Santander Group company focused on providing loans to support the productive activity of entrepreneurs in Peru, provide some recommendations to successfully start the business in this school campaign.
one. Have updated and varied inventories. Inventory management will be essential to generate balance during the sales campaign. There must be a complete supply of merchandise and/or products to satisfy the needs that each client demands, such as notebooks, pens, colors, folders, and many more, with varied presentations in designs, sizes, characters or fashion groups, among others. .
2. Access financing. It is important to have safe and reliable financing that provides liquidity. Therefore, it is advisable to compare the benefits that financial institutions offer, in addition to selecting an option (with competitive fees or rates) according to the needs to successfully start the business. It is an interesting alternative to make the most of this time of year.
3. Promote offers or promotions. Customers like offers and promotions, for this you must have attractive items, which are of great need or the most requested during the school campaign to encourage sales. For example, discounts can be offered for buying up to a certain amount; discounts for the following purchases; offer hook promotions as you carry notebooks and we give you a pencil case or colors. Likewise, also give as a gift a notebook or folder with the fashionable characters for purchases over certain amounts, among other options.
4. Implement more forms of payment. In addition to cash, many of the clients opt for payments by interbank transfers and/or mobile applications, which have increased their use in times of pandemic. Therefore, it would be an option to join digital payment systems such as POS or applications to offer customers a faster and safer service.
5. Strengthen sales with promotion through social networks. If there is no budget for advertising and business promotion, currently social networks, such as Facebook or WhatsApp, are very useful for entrepreneurs to publicize their products for free (organic). And if you want to give added value, you can spread the delivery option for purchases greater than established amounts.
The school campaign opens a great opportunity for the economic reactivation of many businesses in the country. In this context, accessing credit would help start the business with liquidity and flexibility in supply. For this, it is key to seek credits safely, such as those offered by SURGIR, which serves Peruvian entrepreneurs with services and products according to the needs for the various campaigns of the year and helping to boost business sales. Likewise, it has the backing of the Santander Group, which has more than 160 years in the financial market helping millions of people in the world to progress.
