As we know, as a result of pandemic a boom came from Online salesso retailers have had to adapt and adopt different strategies to meet the delivery promise, maintain excellent service and at the same time, optimize sales. means used in route planning and last mile monitoring.
This urgency to search for new tools to scale up its operation and respond to consumer expectations is also motivated by dates-seasons with a greater number of deliveries, such as Valentine’s Day.
It is clear that buying through electronic commerce is an activity that consumers are doing more and more, so focusing on optimizing the logistics operation is essential, scaling transport, labor and space, according to the needs of each company. This rise has brought with it many challenges.
Delivering products is becoming more expensive and complex, and the demands of today’s customers are very high. They want speed, comfort, transparency, environmental and social responsibility.
In order to handle the increase in demand during peak seasons, retailers need their operation to be optimized. Here are some things to consider:
● Organization of store products: Order the products that are in your store and you will be able to facilitate delivery. To speed up the work of the distributor, it is essential that the warehouses are distributed clearly and correctly, so that finding the products is easier and more intuitive.
● Optimized delivery routes: In order not to spend more resources, a well-optimized delivery route is essential. For this there is software that will help you optimize them intelligently. You can get up to 30% savings on transportation.
● Digitization of operations: Systematizing with technology the processes that you currently carry out manually, including administration and communication tasks with the client, will help to achieve a more efficient operation and avoid errors, being able to achieve up to 99% of deliveries on time.
● Communication with your client: According to Girgis Morote, Country Manager of Beetrack Peru, “to offer an excellent experience and build customer loyalty, the first thing to do is combat uncertainty. For example, the use of push notifications throughout your purchase process will keep you informed about the arrival of your product. Having effective communication could reduce calls to the call center by up to 50%.”
● Listen to the customer: Customer feedback is very important information to continue improving and paying attention to those details of the operation that will make them the number one purchase option among the online offer.
