Francisco J. Roda: “We will open 10 branches in the central axis of the country and El Alto”

ROHO Homecenter, the retail chain, has just opened its first branch. Is located on the second ring, between Cotoca channel and Virgin of Cotoca. The Roda Group has invested $us 5.5 million in this new entrepreneurship.

_How many sources of employment are they generating?
There are 100 sources of direct employment that we have in the main branch; as a chain there are 300 sources of direct employment.

_How many items does the new branch have?
There are 20,000 items with immediate availability. It is a differentiating factor that no other store has, in addition to a highly technical team to advise customers. We have the best cash price, new products and promotions.

_Unlike other chains, they have a space to guide customers to purchase air conditioners..
Yes, it is a very important category. We are the leaders in terms of assortment and price. We have the best shopping experience. As you can see, we don’t just have inventory ready.
We are the only store that guides the customer in their purchase process through self-service, although they can also be advised. It is a European system, it is something new that we have implemented and it is replicated in other categories. The client sees the space for which he needs the conditioner, features, brands and compares prices.

Do you plan to open more branches?
Yes, we are working on the third branch that will be on the dual carriageway to La Guardia, between the fourth and fifth rings, and we will be in front of the new Ventura Mall. We hope to open it in 2024.
In the medium term, the goal is to open about ten stores in the central axis of the country and El Alto. In the next two years Santa Cruz will consolidate and then work will be done on expansion to be closer to Bolivians with a better product, price and service.

_Tell me about the new European line that they brought…
It is a new Italian brand with countless products: blenders, air fryers, fans, humidifiers, which stand out for their design. Italians are very picky about design.

_Now, in terms of paintings, what are the trends, and taking into account that in Santa Cruz you suffer a lot from humidity?
We have all the brands on the market and various shades. Coral, Monopol, Sinteplast and others, with more than 2,000 colors. People should incorporate color into their life because it changes their mood.