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April 19, 2023
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Cuban winemakers seek to insert their products into tourism

A fair for entrepreneurs in Havana made visible some projects that seek the insertion of wines locations in the tourism sector.

According to a statement from these entrepreneurs, aforementioned by Latin Press (PL), the micro, small and medium enterprises (mipymes) Bati Vinos, Rodrigar Bodega, Bodegas Nory and Vinos Rubio, “showed the strength and interest of Cubans to elaborate, produce and market wines.”

They will celebrate again in Cuba International Wine Festival

These firms were part of an Entrepreneurs Fair that held sessions for three days in the halls of the Cuba Pavilion, organized by the Armonía Local Development Project, the Culture Department of Plaza de la Revolución, the Hermanos Saiz Association (AHS), among others. institutions, according to this source.

Keiler Rodríguez, owner of Rodrigar Bodega, reported that his business arose in Tres Palma, a small town in Sancti Spíritus, where his family is originally from, and that in 2015 he moved to the La Lisa municipality of Havana where he established a new technological infrastructure. and commercial to create and produce wines.

Rodrigar works with a wide variety of grapes planted and cultivated in the country under very specific climatic conditions, which once selected are subjected to maceration and fermentation processes under strict quality protocols to later be aged in reused bottles, the source points out.

The firm contains a product portfolio of three lines of the Tempranillo, Arañón, and Italia Blanca grape varieties, coming from a farm in Güira de Melena (Artemisa) and others planted in Pinar del Rio.

The brand is registered by the Cuban Office of Industrial Property (OCPI) and certified by the National Institute of Hygiene and Epidemiology (INHEM). Now, they await the analysis of the wine laboratory of the Ministry of the Food Industry (MINAL).

For his part, Daniel Batista leads the family business Batis Vinos, he admitted that his winery was born two years ago in the capital, in the Cerro municipality, and takes advantage of the waste bottles with which he produces red wines, Flor de Jamaica, Ginger, Sangría , and vinegar, notes PL.

Another of the producers is Laima Cabrales, a commercial specialist at Bodegas Nory, an MSME specialized in the artisanal production of wines with exotic tropical fruits grown in Cuba, affirmed that, based in Cienfuegos, it seeks through its wines to offer a flavor that identifies the nation.

These and other innovations seek to strengthen the added values ​​of island tourism, in this case from artisan wines that take advantage of denominations such as red, rosé, white, sweet, dry and semi-dry wines with fruits such as cherry, bomba fruit, guava, grape and others, argue Latin Press.

According to the magazine Womenthis Havana expo was called “The Island of Entrepreneurship” and hosted more than 140 businesses of different invoices.

The fair was an opportunity to exchange experiences with other entrepreneurs and to get out of everyday spaces to make visible what is being done in this area. He greeted World Entrepreneurship Day, which is celebrated every April 16, this source specifies.

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