The Beijing 2022 Winter Olympics aroused enthusiasm of unprecedented proportions. The correlate of that passion was concentrated in the last few hours on its official mascot: Bing Dwen Dwen, a doll that the Chinese went out to buy en masse and sold out almost immediately.
Shortly after the Opening Ceremony of the Games, the stuffed animals had sold out in all sales channels: both face-to-face and online.
On Alibaba’s TMall portal, 5,000 pets flew in just 15 minutes. There are many sizes, but the one that is most in demand is the one with almost human proportions, which especially fascinates Chinese girls and boys.
At the Beijing 2022 official store in Wangfujing, long queues were concentrated. Men and women of all ages, ignoring the cold forced to extend the schedule. Before the fervor of the fans, willing to wait at any cost to take home their pet, the store staff offered hot drinks for those legions of fans who defied the thermometer.
The chosen one among more than 5800 designs: form and meaning of a success that seeks to express values
A panda with an ice suit ended up consecrating itself in the exhaustive selection of what would be the symbol of the Beijing Winter Olympics that take place until February 20 in this capital.
Bing is the Chinese character or sinogram for the word ice and also symbolizes purity and strength.. Dwen Dwenfor its part, represents childhood correlate of purity in this society.
Among the most striking features of the design is the colorful halo around face or ice suit protection that surrounds the face of the nice animal, which expresses the advanced technologies that will accompany the athletes at the winter date.
On the palm of his left paw, Bing Dwen Dwen sports a heart that represents the host country’s hospitality to spectators and athletes.
The creator of the striking design was Cao Xue and was selected among more than 5,800 proposals from China and 35 other countries that were part of the global contest organized by the Organizing Committee of the games.
Each of the designs was evaluated by important Chinese and other national designers and the final selection was made by teams from Guangzhou Academy of Fine Arts and Jilin University of the Arts. Panda’s Choice, China’s national animalwas key to the final decision.
The Minister of the General Administration of Sport of China and executive president of the Beijing 2022 Organizing Committee, Gou Zhongwen; Chinese Vice Premier Han Zheng and International Olympic Committee (IOC) President Thomas Bach were in charge of presenting the mascot at a ceremony that took place at the Shougang Ice Hockey Arena in September 2019.
To celebrate #300daystogo until #Beijing2022, #BingDwenDwen is happy to share the lovely winter experience?Post your winter pictures or photos of happy winter scenes with our pets with the hashtag #LetitSnow so we can feature your precious memory! ???#300DaysToGo pic.twitter.com/jkY2kzoDdZ
— Beijing 2022 (@Beijing2022) April 10, 2021
As a result of the voracious massive purchase in the country, manufacturers are already working to increase production so that no one is left without their pet, which looks quite similar to the stellar Kung Fu Panda that established its fame from the movies. But Bing Dwen Dwen has her own host of admirers, and the devotion promises to break all records.
As it was officially reported, for the peace of mind of the devotees and devotees of Bing Dwen Dwen, that production will resume at the end of the Chinese New Year holidays so that everyone has the opportunity to acquire their panda.
This Sunday, a hashtag with the slogan “A Bing Dwen Dwen in every house” generated, in line with the phenomenon, millions of interactions on the Chinese platform Weibo, equivalent to Twitter.
With the near total ban on spectators at events, having one of those bears is the closest possible approach to the Games for most Chinese. Supply problems are due in part to the fact of the Lunar New Year holiday. in China, which coincides with the event
