Xiaomi, the Chinese technology giant, will arrive in the country in the coming days to start producing its cell phones and smartphones in Tierra del Fuego, which will represent a millionaire investment for Argentina.
The company will seek to position its brand and, in turn, offer the highest technology with equipment at prices that do not exceed 80 thousand pesos, since Xiaomi will manufacture mid-range and high-end cell phones.
Even if Xiaomi has not made the official announcement of this new stage, official sources confirmed the news within the framework of the international tour that President Alberto Fernández advanced in China, where important commercial agreements were achieved.
The company is expected to make its landing in the country during the next 60 days and in a special event it will announce the entire advertising campaign that will be installed to promote the sale of its cell phones.
In addition, Xiaomi It will arrive in Argentina to offer a technological alternative to consumers, who are looking for better quality at a better price every day, so the Chinese giant could destroy the national market.
Although some of the products of the company They are already marketed in the country, at the moment these are imported, so that with national manufacturing costs could be saved.
This will be the production of Xiaomi in Argentina
According to initial data, it is expected that the cell phones will be manufactured by Etercor, which has all the machinery and human talent necessary to guarantee high-level production.
Likewise, the Argentine company would be in charge of carrying out the after-sales of the equipment, since it has experience in the commercialization of this type of product in brands such as Nokia and Apple.
It should be remembered that Xiaomi has managed to consolidate itself worldwide by offering state-of-the-art technology at affordable prices, becoming the favorite brand for millions of users.
