The pandemic led to a change in habits of consumption of some people, who often prefer not to go to face-to-face stores to purchase products and resort to digital channels. Faced with this situation, Niubiz offers some recommendations to promote purchases via digital channels.
Safety in the experience. Focus on generating trust in the purchase process, offer complete information about your product or service, listen to the needs of your client to give an appropriate response to their needs. And if possible, share optimism with your consumers about payment processes with digital payment methods.
Attention 24/7. Technology means that sales do not have schedules. You must have fast message service via Instagram, WhatsApp or Facebook active, update automatic messages and/or program a bot.
Boost your social networks. Prepare and schedule useful content for your customers and potential customers, find new ways to interest them in what you offer. The business must have more than one social network, there are multiple options to promote products and services from those channels that are free. At the same time, analyze how the usability of your website can be improved.
Good user experience. Differentiating yourself from the competitor by offering fair prices, taking care of the quality of your product and offering good customer service, will make you achieve a recommendable shopping experience before, during and after to leave your customers so happy, for which it is key to have easy, fast and secure purchase and payment.
Customer loyalty. It is easier to keep existing customers than to attract new ones. You can send emails or messages of recommended products from previous purchases, also have your favorite products appear as featured. Use the information on purchases, frequency, shipping destinations, average ticket, among others, to get to know your customers better.
