The application of WhatsApp It is one of the most used by Peruvians for messaging and more and more businesses and enterprises prefer to use it for this reason, in addition to the functions that it offers for personalized communication. How to take advantage of a simple application to boost sales?
For Cristian Arens, entrepreneur and bestselling author of personal finance, market segmentation has increasingly been prioritized towards the reduction of specific purchasing groups, so this gives an opportunity to create small communities.
“As entrepreneurs we must aim for a genuine approach with our first clients in order to obtain a loyal sales base”, he highlights.
How to sell faster by WhatsApp?
Gino Santoro, Brainstorming’s Digital Content Manager, believes that this social network could even be the most useful tool for generating valuable content for entrepreneurs seeking to position their brand. However, most microentrepreneurs would still not be clear on how to use it to generate conversions and start generating profits. The specialist recommends these 5 tips:
Answer queries instantly. You can use WhatsApp chat to answer questions and offer real-time support to your customers. This gives them a personalized experience and improves trust in your business. Likewise, many times this can serve to reinforce to the client how essential the product or service can be, or guide them to acquire items that best suit them according to the problem or need they present.
Make an exclusive community. Create a WhatsApp group for your loyal customers. You can create an exclusive WhatsApp group for your customers where you can share relevant information, special offers and promotions just for them. This helps give them an additional reason to buy your products because you are giving them an exclusive experience, and that will make them feel closer and more important to the brand.
Use WhatsApp stories to redirect to other social networks. Use WhatsApp status messages to promote your products. You can use WhatsApp status messages to redirect traffic to the E-Commerce platform. Include a link to your website so customers can easily click and buy. Also, you can share valuable content in stories that can be redirected, not necessarily linked to the business.
Get automated follow up. It looks professional and you can use a message automation tool to send reminders to your customers after the purchase and ask them if they are satisfied with the product or service. That will make them feel important and heard. This helps drive customer satisfaction and improves the likelihood of conversion on future purchases.
Integrate WhatsApp and CRM. Integrate WhatsApp with a CRM to fully exploit the control of coordination with clients. Customer Relationship Management (CRM) is a strategy used by companies and businesses to start boosting their sales. This through the management of interactions with the public to continue improving customer service and achieve the highest possible profitability.
