If you have a business and want to promote it in this school campaignthe Banco de Crédito del Perú (BCP) provided some recommendations to enhance it.
Introspect. It’s time to pause and take stock of how you did in the 2022 campaign. Look at the number of products sold, the most in-demand, and the ones that didn’t sell much.
Identify your customer. Remember that it is aimed at first-time parents with various questions about what is the best purchase for their children and other experienced ones who want to buy as quickly as possible. Know the needs, trends and habits of your target audience so that you can satisfy them and offer them tailored products and the best shopping experience.
Analyze your stock well. It is advisable to carry out an inventory so that you can identify what things you need to buy and which ones are enough to satisfy the needs of your customers. Although it sells throughout the year, there are things that people do not usually buy in the middle of the year. Identify which supplies are in constant demand so that you can take advantage of them and buy more at a lower price.
Create packages. This is the time to get creative and analyze what products can be combined and complement each other, such as notebooks and labels, or planners and markers, in this way generate interest from your buyers. Take the opportunity to make visible products that do not have much turnover.
Offer diversity of payments. Fewer and fewer people are choosing to pay in cash. Therefore, it is recommended that you have various means of payment that allow you to pay with credit or debit cards, digital wallets, payment links or payment gateways, among others. This way, you streamline the process for your customer and you don’t lose a sale.
