The school campaign It is a great opportunity for the diverse business and companies, for which the placement of credits will grow by up to 27%, reaching a total of 38 million soles, according to Óscar Vílchez, regional manager of Caja Piura, for the northeast zone, who also explains that it is due to the rise and maturity of digital ventures.
“In 2022, some entrepreneurs were encouraged to start the school campaign under a virtual business model, but it worked very well because the consumer values comfort and time in their purchase decision. This year we will not only see the usual physical fairs, but people will be more willing to choose the list of supplies through the virtual catalog and request delivery through a delivery service”, explains Vílchez.
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Last year, in the department of La Libertad, Caja Piura showed an increase of 25.70% in business loan placements and we expect it to maintain the trend during the first quarter of the year. “The sale of tools has a faster turnover and generates profits by volume. The technological platforms appear with greater force this year and offer a greater profit margin, ”says the spokesperson”
According to figures from Caja Piura, an entrepreneur requests an average business loan for S/13,800 and has the flexibility to pay off his debt weekly, biweekly or monthly.
consumer credits
The economic situation will also boost the granting of consumer loans for school campaigns, estimates the microfinance institution, which this year expects to reach S/3.5 million. “This type of loan helps many families to cover the expenses that come with the start of classes, giving them the opportunity to pay off the debt in up to 36 months,” said Vílchez.
More than half of the applicants for a business loan are men (53%) and millennials (52%) and the average amount they need to cover school campaign expenses is S/3,130.
“A diligent family can reduce the impact of school expenses with the help of a financial plan where a part of the monthly income is assigned to savings,” the spokesperson concluded.
