Banco Popular will exhaust the agenda at FITUR 2023 reaffirming its support for Dominican tourism

Santo Domingo, DN– The Dominican Popular Bank will exhaust a wide agenda of business and institutional meetings within the framework of the 43rd edition of the International Tourism Fair (Fitur)whose participation will reaffirm their support for the development of the national tourism industry.

During the event, which will take place at the Ifema fairgrounds, in Madrid, Spain, from January 18 to 22, the bank’s executives will hold 40 meetings. They will evaluate possible developments tourist and financial advice will be offered to corporate clients. The destination will also be promoted among potential investors interested in the country.

Banco Popular will take advantage of Fitur, the main professional platform in Europe to promote the country’s tourism potential and present his institutional book “Dominican Rivers. networks of life. The work increases the visibility of the domestic tourism offer that the country has to offer, in addition to all its beaches and coastal resources.

Gateway to European markets

The Fitur is the gateway to the markets Europeans, both tourists and investors, with a significant incidence in Latin America. The 2022 edition exceeded the attendance of 111 thousand people, 73% of these professionals, in addition to more than 33 thousand registrations virtually.

Last year the Dominican Republic was the guest country and the official delegation was attended by the President of the Republic, Luis Abinader. It was estimated that a total number of closed deals exceeded USD$2,000 million and the country was awarded the best stand by the authorities of the fair.