Colombia will be present in one of the main tourist showcases worldwide, FITUR 2023, which will take place in Madrid from January 18 to 22 to show why it is one of the most biodiverse countries in the world and also a world power of life.
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The country treasures 10% of the planet’s biodiversity, is number one in species of birds, butterflies and orchids, and is the only country in South America with coasts on both oceans. This natural immensity is the basis for the development of tourist products that exalt life and that will be launched in the Spanish capital.
The organic architecture of the stand will imitate nature through triangular gigantographies where the sustainable destinations of the country will be shown, focused on respecting the local population generating development. Visiting Colombia is like visiting six countries in one. The six major tourist regions are: Greater Colombian Caribbean, Colombian Eastern Andes, Colombian Western Andes, Colombian Massif, Colombian Pacific and Colombian Amazon – Orinoquía.
The country’s territories will have a special role through six projection screens that will show their main characteristics and attractions. Information on the four indigenous peoples of the Sierra Nevada de Santa Marta will also be projected: Kogui, Wiwa, Arhuaco and Kankuamo, whose ancestral knowledge system was recognized by Unesco as Intangible Cultural Heritage of Humanity.
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In parallel, there will be a cultural program with the presence of Colombian artists and there will be no shortage of typical gastronomic tastings, as well as the renowned coffee from the National Federation of Coffee Growers.
The Minister of Commerce, Industry and Tourism, Germán Umaña Mendoza, stressed that “The country is committed to a tourism industry that respects natural life and local communities, and that also establishes standards for the contemplation, understanding and conservation of its biodiversity, as well as for the co-creation, connection and conservation of its cultural expressions. ”.
In this sense, during the fair, a manual for tourist guides focused on the Magdalena River, the miniseries Finding Encanto and a Kitesurf guide that ProColombia has developed together with the Ministry of Commerce, Industry and Tourism will be launched. In addition, four new artisan tourist routes led by Artesanías de Colombia will be presented.
“Colombia will demonstrate that it is a great destination for international travelers during Fitur 2023, the first world event of the year for all tourism professionals. Our purpose in this edition is to have as a flag the internationalization of the territories and of the MSMEs of our country that offer unique and transformative experiences, which also contribute to the construction of peace in the regions. Sustainability will be our letter of introduction thanks to the bet we have made for the country to protect and preserve our wealth”, explained Carmen Caballero, the new president of ProColombia.
The delegation will be made up of the following operators: EM Hotels; San Agustin House; Hotel Isla del Encanto; Stellar Hotels; Faranda Hotels; Hotel Las Americas; Dan Hotels; GHL Hotels; Phoenix Beach Cartagena; The Sky Hotel; Decameron Hotels; Admiral Hotel; incotur; We encourage; phoenix; Pan American Travel; Destination Colombia; Green Travel DMC; Kaishi Travel; Transfers & Tours; Contacts; Aviation; Venture; Colombian Journeys; Macuira Tours; Go & Travel; All Reps; Cartagena de Indias Tourism Corporation; Cali Valley Bureau; Medellin Bureau; Mayor of Barranquilla; Cartagena Convention and Visitors Bureau; Bogota IDT; Indetur Santa Marta; idecut; Popayan Mayor’s Office; Government of Quindío; and Avianca.
Tourism, a growing industry in Colombia
According to figures from Colombian Migration, With analysis by ProColombia, in the period January – October 2022, the entry into the country of 3,558,670 non-resident international travelers was registered, which represents a growth of 145.2% compared to the same period of the previous year, and compared to the The same period of 2019, the reference year prior to the pandemic, represents a recovery of 98.6%.
According to the consultancy ForwardKeys, International air reservations to Colombia for the year-end season, which runs from November 2022 to January 2023, register an increase of 53.4% compared to the same period of the previous year.
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In addition, the confidence in the country by airlines and destinations is confirmed with the implementation of 33 new international air routes, which represented 94% more than in 2019, considered the best year for tourism in Colombia.
These new routes are operated by 11 airlines, connecting with 12 countries in America and Europe (Argentina, Aruba, Brazil, Costa Rica, Cuba, Ecuador, Spain, the United States, Mexico, Panama, Peru and the Dominican Republic), and to 8 cities in Colombia (Medellín, Bogotá, Cartagena, Cali, Barranquilla, Santa Marta, Pereira and Bucaramanga).
At the end of 2021, arrivals in Colombia of foreigners residing in Spain had a growth of 87.6% compared to 2020This is thanks to an increase of 25,963 travelers who arrived in the country.
For the period January – October 2022, the arrivals of foreigners residing in Spain in Colombia had a variation of 158.4% compared to the same period in 2021. Bogotá, Antioquia and Valle del Cauca were the main destinations.
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