Inflation has impacted the pocket of Mexican consumers, for their Christmas purchases they bet on first need products such as clothing and food, they also opt for interest-free monthly payments, reveals a study carried out by the Tec de Monterrey.
The report “The impulse of the Mexican consumer” highlighted that 89.4% of those surveyed do christmas shopping and 50.5% are just as excited as last year; however, inflation leads them to make more thoughtful purchases.
The main items that Mexicans will buy during the Christmas season are: clothes (81.5%), food (66.9%) and drinks (49%), to this is added accessory, footwear; however, the toy category was among the bottom positions.
“It is noteworthy that toys, a category traditionally purchased at Christmas time, was seventh in order of preference,” the study highlights.
Just under half of those surveyed have already started their Christmas shopping. 72.3% did it in november and 19.8% in Octoberthe main items were: clothing, decorative items and electronics.
search good prices, offers and find Product availability are the main reasons for anticipating purchases.
Physical store takes the lead
Even though consumers look for deals omnichannelthey are more inclined to carry out the purchases in physical stores, mainly in supermarkets, as indicated by 39% of those interviewed, followed by department stores with 22.6%, stores with exclusive online sales with 21% and specialty stores with 12 percent.
In addition, 86% said they consider making purchases in line this seasonthis due to the ease of buying from anywhere, saving time and special offers.
Likewise, consumers prefer to pay for their purchases at months without interestboth when using a bank credit card (69.5%) and when using a departmental card (65.2%), while six months is the preferred term to defer purchases.
Continue shopping in bazaars, tianguis and ventures
The Tec de Monterrey study highlights that informal commerce continues to be relevant, since 28% of those surveyed indicated that they plan to buy a product in a local market, bazaar, tianguis or entrepreneurs who advertise their products on social networks or friends who sell various items.
“While flea markets are favored by men and women alike, social media channels are preferred by women.”
The report found that the preferred channel for making purchases in this type of business is the flea market (5%), followed by the direct sales with friends (33%) and social networks (22%).
