Next Thursday, December 15, the fourth edition of Toy Store Nightan event that is carried out by the Chamber of the Toy Industry (CAIJ) to increase the consumption of these precious items by the little ones in the run-up to Children’s Day and New Year’s Eve, with activities and promotions in toy stores attached to the entire territory.
In this edition of Toy Store Night, affiliated businesses across the country will extend their opening hours and offer activities for children. The promotion of Banco Nación is also added to this celebration to encourage consumption at a time when everyone is watching the World Cup, a tournament in which the Argentine National Team has just advanced to the final.
With Banco Nación, you will have a 30% discount and six installments without interest, with a return limit of up to 4,000 pesos and, in addition, if you pay with the MODO mobile application, an additional 20% is added with a limit of 2,000 pesos. Toy Store Night it also has the accompaniment of the Ahora 12 program, which enables the purchase of products of national origin in three, six, twelve and eighteen installments at a preferential rate.
The president of the CAIJ mentioned that with the initiative similar in nature to The Night of the Ice Cream Parlors and The Night of the Liberies, to a lesser extent, but also with exclusive benefits, be they cultural as in the case of The Night of the Embassies and The Night of the Museums: “Wanted stimulate demand, we trust that the promotions we prepare will attract the public”.
The inclusion of Aadeja
The Argentine Association of Toy and Related Companies (Aadeja) has its own initiative on these dates, which includes discounts and interest-free installments up to and including Three Kings Day, a celebration that is celebrated on Friday, January 6. You can choose to have a 40% discount with bank cards.
Darío Mermelstein, president of Aadeja and, in turn, owner of the Carrousel toy store, said: “In addition to the classic toys, we launched marketing actions to boost the demand for soccer-related products, such as balls, foosballs, goals and more, taking advantage of the momentum of the World Cup.”
