The gamer market and video game It has become an attractive segment for Peruvians, since according to information from GFK, there are eight million console, cell phone and computer players in the country.
21% of centennials either generation Z they play daily, 24% do so two to three days a week, and 25% of millennials or generation Y play at least once a week, according to figures from Target Group Index ( TGI).
How much do gamers invest?
It is worth mentioning that in the country there is a native consumer who is a consumer, who only focuses on the need to configure, while there are other profiles, who are looking for a particular product according to their performance, to get the most out of it, call them gaming , enthusiasts or designers.
As for the investment, the basic configuration ranges from S/1,200 to S/1,500; an intermediate one goes from S/3,000 to S/4,000 and one for pro gamers would cost between S/5,000 to S/11,000 approximately.
For gamers, performance and performance are one of the most important factors to launch a game, said José Romani, HikStorage Senior Channel Sales for Peru, Ecuador and Bolivia.
Likewise, the executive commented that the price of a solid state drive SSD, which is used for data storage, can cost S/150, the most basic; at an intermediate level, up to S/300; and the highest ticket, up to S/1,000. Everything will depend on technology, capacity and speed.
Gamer profiles in Latam
At the Latin American level, it is mentioned that the profile of consumers in Peru, Ecuador and Bolivia are similar in terms of their needs. However, there are variations in configuration and cost.
For example, in Ecuador, mechanical disks continue to be used, which are usually fragile, make a lot of noise and are not compatible with many current technologies, and a solid disk for the operating system.
The latter can cost approximately US$ 500. While in Peru, this stopped happening before the pandemic. 95% of the equipment is configured with a solid disk and has an average cost of S/ 150 to S/ 1,000 talking about SSDs. The price variations respond to the adaptation of the economy of each country.
Global gaming market and in the region
The global market is led by Asia, mainly by China, which generates 47% of the profits. In second place is the United States, with 25%, closely followed by Europe, with 24%.
Landing this information at the Latam level, among the countries that sell the most gaming products are: Mexico, Brazil, Argentina, Colombia, Venezuela, Chile, Peru, Ecuador, the Dominican Republic and Puerto Rico. These represent almost 4% of the global business. In the case of Peru, it ranks fourth, with a 3% share.
