The president of the Pisco Committee of the Exporters Association (ADEX)Carmen Robatty from Moquillaza, indicated that the pisco companies and producers trust that the sales in the internal and external market of the country’s flagship drink, in the New Year campaign, will be positive and demonstrate all the commercial effort of the wineries and their respective teams.
“December brings opportunities so our expectations are high. At the local level, producers and companies can give strength to corporate gifts and alliances with companies from other sectors in order to offer packs that include our Pisco and thus meet consumer demand with innovation and creativity”, commented.
For many companies, corporate gifts represent up to 65% of their total sales in that month –he estimated–, there is no doubt that it is important and must be capitalized by offering quality products.
In addition, he said that the participation in fairs is a fundamental point in the identification of more buyers, in this sense, highlighted Expoalimentaria, which allows contact with importers from all over the world.
“We must also be attentive to the activities of PromPerú, mainly the international missions in which companies assist with the support of public entities”commented Robatty de Moquillaza.
The strength of Pisco is its versatility -he continued-, mistelas, creams, macerates and brandy can be produced. At Expoalimentaria, international buyers expressed their interest in these derivatives.
Pisco Committee
After the successful first “Diploma in Management of Pisco Warehouses for Export” of ADEX Continuing Education, Robatty assured that the second edition will be held and will have double certification: from the ADEX Academic Centers and from the European Postgraduate and Business Center ( CEUPE). “Academic preparation will help strengthen the chain”, emphasized.
Another topic on the sector’s pending agenda is the establishment of a technical table with Indecopi, PromPerú, the Ministry of Agrarian Development and Irrigation (Midagri) and representatives of Pisco exporters and producers, in order to carry out a census of the areas of cultivation of pisco grapes and promote mechanisms against adulteration of the flagship drink, and greater promotion.
“Our chain is advancing little by little. What we could also do is take into account development models from other countries in which large and small wineries are not only dedicated to the production of wines and distillates, but also promote wine tourism, gastronomy, pairing, and mixology of Pisco. and agrotourism, allowing visits to vineyards and an explanation of the climate and soil where the pisco grapes are grown”he detailed.
exports
Figures from the ADEX Data Trade Commercial Intelligence System indicated that the export of Pisco between January and September amounted to US$7.8 million, experiencing an increase of 53% compared to the same period last year (US$5.1 million). Likewise, it has already exceeded the annual amount of 2021 (US$ 7.2 million).
The flagship drink reached more than 15 countries whose ranking was led by the US (US$ 3.2 million) with an increase of 16% and a concentration of 41% of the total. “It is an important destination, just like the European one, however, we need to enter more markets and further penetrate existing ones, we hope to do so with the valuable support of the OCEX”said Carmen Robatty from Moquillaza.
Others were Spain ($876,000), the Netherlands ($788,000), Belgium ($654,000) and France ($354,000). In the top ten, Belgium (1,333.3%), the United Kingdom (162%), Canada (160%), the Netherlands (106.4%), Germany (100%) and Spain (83%) stood out for their growth.
