The layoffs of bank personnel, driven by the digitization of banking and the closure of branches, has caused the mortgage franchises see themselves as a second option to people affected by this situation, but who know the market and have experience regarding the placement of home loan.
According to a report by the Credit firm, in the last two years, six out of 10 people who purchased a mortgage franchise They are former bankers, who know the mortgage business and who see an interesting opportunity in terms of return on investment.
“The mortgage franchises meet the need for housing thanks to its business model that today has evolved into an online model where more and more people are looking for financing for their homes. Given this, we have seen that franchises have become a safe investment for former bank employees that provides greater stability and a safe return on investment”, explained Daniel Martínez, Marketing and Expansion Manager of Creditaria México.
According to the study by Creditaria, which is a network of franchise focused on mortgage management and advice, for this year it is expected that the franchise investment mortgages, this due to the departure of people who know the business from the bank.
Only from September 2019 to the same period of 2022, multiple banking has closed a total of 1,061 branchesaccording to data from the National Banking and Securities Commission, which has caused many people who served in these spaces to lose their jobs.
According to the analysis, 63% of the people surveyed indicated that they had previously worked in the banking sector; however, they found in a mortgage franchise the opportunity to continue their professional development, taking advantage of the knowledge they had in the mortgage and financial sector.
Currently, the credit firm has a network of more than 650 franchises nationwide, which will help it close the year with nearly 50,000 million pesos in mortgages.
“The profits in the mortgage franchises they are 30% higher than with a franchise from another sector and on average the return on investment is faster because in less than six months they see it reflected”, can be read in the Creditaria analysis.
Currently, in Mexico there are more than 1,500 brands of franchises in operation, of which 85% are national, while the mortgage franchises They represent 6% of the total of this market.
For creditor, the housing demand will continue to increase in the coming yearsbecause currently the population bonus in the country is 128 million people with an average age of 29 years, when the average age at which a mortgage is contracted to buy the first home is between 32 and 37 years.
