The Minister of Economy, Sergio Massa, accompanied by the Secretary of Commerce, Matías Tombolini, received this Thursday representatives of mass consumption companies, supermarkets and wholesalers to evaluate the operation of the Fair Prices program, reinforce the supply of the products that are part of the agreement and continue working together to lower inflation.
“We undertook this idea of working on a price program seeking an agreement and putting the tools that the State has to help improve price levels in terms of citizen perception while we work on fundamental issues that are central in macroeconomic terms; That is why I ask you to strengthen what we have already started during this month and to continue working together to lower inflation.” Massa pointed out in this regard.
After thanking the companies and supermarkets for participating in the program, he remarked that in the next 15 days “the issues of the SIRA (Argentine Republic Import System) will be approved to guarantee supply and stock of the companies and above all to guarantee production”.
For his part, Tombolini asked the representatives of the supermarkets to reinforce the Fair Prices signage “so that people believe that in the formal channel they find prices that respect the agreement”, something that he considered “fundamental”.
“Also, For the program to gain credibility, the shelves have to be full; fixed price products have to be everywhere, profitability is going to end up given by volume; It is key that we do not loosen up with the baskets and the agreed volumes,” Tombolini said after the meeting in which the Undersecretary for Internal Market Policies, Anastasia Daicich, also participated.
During the meeting the gondola supply of the two thousand products at fixed prices that are part of the agreement was evaluated based on the policies implemented by the Ministry for the programming of imports; In this sense, progress was made in talks to ensure the stock of merchandise, specified a statement from the Ministry of Commerce.
Also, compliance with the 4% monthly price trail for the rest of the products that Fair Prices were assessed and also discussed the campaigns promoted by the national government to give visibility to the program and the use of the mobile application.
the present list
The general manager of P&G, Gabriela Bardin; the Vice President of Sales of Unilever, Pablo Cotet; the CEO of Mastellone, Carlos Agote; the Vice President of Corporate Affairs of Quilmes, Gonzalo Fagioli; the executive director of Coca Cola, Esteban Agost Carreño; the commercial director of Arcor, Gustavo Bertone; the CEO of Molinos Río de la Plata, Agustín Llanos; the president of Molinos Cañuelas, Aldo Navielli; the director of Institutional Relations of Papelera del Plata, Lisandro Vinstky; and the director of Corporate Affairs of Mondelez, Paula Morrone.
In addition, the director of Georgalos, Gustavo Giménez; the vice president of Danone, Diego Buranello; the CEO of Morixe, Román Malcediño; the president of Cabrales, Martín Cabrales; the CEO of Coto, Guillermo Calcagno; the president of Carrefour, Pablo Lorenzo; the CEO of Changomás, Martín Lemos; the CEO of Day, Agustín Ibero; the president of La Anónima, Federico Braun; the general manager of Cencosud, Alejandro Arruiz; the CEO of Diarco, Pablo Bertolissio; and the CEO of Makro, Pedro Ballestrini; .
Also present were the general manager of Vital, Tomás Annoni; the commercial director of Yaguar, Matías Montalván, the commercial director of Micropack; Alberto Antonio Guida; the president of Maxiconsumo, Andrés Fera; Cadam’s Marketing Director, Wladimyra Villanueva; and the executive director of the Association of United Supermarkets (Asu), Juan Vasco Martínez.
