Elon Musk rises up in arms against Apple given that those of Cupertino have apparently stopped investing in ads on Twitter.
With the purchase of Twitter by Elon Musk, there have been many advertisers who have stopped investing in advertising in the blue bird social network, and one of the most prominent, which left millions of dollars, has been Apple, and that is practically no longer investing.
This has infuriated Elon Musk, the new head of Twitter, who in different tweets shared with his almost 120 million followers, has questioned Apple’s concept of freedom of expression, and also criticized it by the famous 30% of the App Store.
According to Musk, Apple has suspended ad spending on Twitter, and that’s not good for the platform. “Apple has stopped advertising on Twitter for the most part. Do you hate free speech in America?
He has also criticized Apple’s alleged censorship actions against other developers, as well as the 30% deduction of everything sold in the App Store.
Another surprising statement Musk has made is that Apple has apparently threatened to remove the Twitter app from the App Store.
However, over the weekend, Elon Musk pointed out that if the Twitter app were to disappear from Apple’s App Store or Google’s Google Play Store, he would be forced to launch a mobile phone on the market.
Apple, one of the largest players in advertising investment on Twitter
Apple has so far been one of the biggest advertisers on Twitter, spending more than $100 million a year on ads.
However, recent movements by those from Cupertino, such as that of executive Phil Schiller, who deleted his account on the social network without prior notice, show that things are changing.
According to ad measurement firm Pathmatics, via the guardian, Apple spent about $131,600 on Twitter ads between November 10 and 16, up from $220,800 between October 16 and 22, a week before Musk will close the deal for the acquisition of Twitter.
Information of: computerhoy.com
Photo credits: Antenna 3 News
