About to start the Christmas campaign, many entrepreneurs seek to innovate in their products trying to differentiate themselves from the competition. Although price or quality can influence the purchase decision of customers, there is a higher percentage that is decided by the visual experience, that is, the design, color and shape of the packaging or product labels. According to a study of Color Marketing Group, a firm specialized in the use of colors, color represents 85% of the importance in the decision to purchase a product.
In this sense, to provide a proposal of products specifically designed to provide solutions to this industry, Epson relies on the technology of its ColorWorks line of printers, which increases productivity and reduces costs. Thus, reliable industrial inkjet printing is used with durable, fast-drying color inks that can produce labels of all sizes on demand.
“ColorWorks aims to provide greater printing flexibility and control. In other words, users can print the number of full color labels they need, without waste. In relation to profitability, these products minimize inventory costs, promote dynamism and product image, and eliminate the need for prepress.”says Renato Polack, Product Manager Business System at Epson.
For this reason, at the gates of the next Christmas campaign, Renato Polack offers three recommendations that will help you differentiate your product through packaging:
- Keep your design together: The client associates colors, fonts, symbols or even the shape of the packaging with the brands. For the Christmas campaign, make sure not to change your colors or graphic identity, on the contrary, seek to incorporate Christmas details into the personality of your products so that you continue transmitting unity in your visual identity.
- Think about how you would like to see it on social media: Providing a good customer experience makes it possible to be shared and even recommended by social networks. An example of this are the “unboxings”, videos where the product is described from the moment it reaches the customer, and the main characteristics are narrated. To achieve this, you can take advantage of the Christmas occasion to apply creativity on packaging, giving it a gift style.
- Personalized labels that can be Christmas decorations: When sending your products, you can innovate by incorporating unique details that make your customers feel personalized. You can create Christmas labels with classic phrases or representative icons such as Santa Claus, snowmen or Christmas sweets, in such a way that -in addition to serving as packaging- it can be recycled as a Christmas decoration. Even if the product is in common use, a collection of labels could be launched.
