The panettone It is a symbol of family sharing moments of tradition that not even the pandemic took away the reign of being one of the most popular products in the country. This is evidenced in the recent study of trends in consumption Taste Tomorrow, made by Puratos, where it is revealed that eight out of 10 Peruvians start consuming it between October and December.
The panettone, of Milanese origin, is a sweet bread made with brioche dough that does not contain fruit or raisins; however, the Peruvian version is a round and tall cake, which must contain 30% candied fruits and raisins, to be called panetón.
In Italy, his country of origin, consumption reaches 29,000 tons per year, while in Peru that figure is exceeded, reaching 34,000 tons each year.
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“The Puratos research shows that consumer preferences are changing with respect to the original recipe, since preferences indicate a greater interest in products with a healthy trend, with the addition of other ingredients such as pecans, almonds or dried cranberries, a niche that is coming growing by 43%, although the panettone preferred by most is still the usual one, made up of raisins and fruit”, says David Vega, the brand’s pastry chef.
Likewise, it was detected that there was an increase of 23% with respect to innovation in presentations of this product in presentations of 500 gr and 33% with respect to modifications in global industries. A clear example is the addition of new inputs such as chocolate, mousse fillings, tropical fruits, cookies, ice cream and icing.
Although these ingredients generate a high price variation, only at the end of 2021 it was evident that spending on panettone increased by 13%.
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Another relevant point is that the small portions and presentations of this product are gaining more relevance in the market, in which 40% and 37% of the total consumption represent presentations of 400 and 500gr, respectively.
On the other hand, the presentation of the packaging is also an element considered by the end user, who often makes the final purchase decision because the packaging conveys a story and provides a different experience to the consumer.
Finally, the panettone, like other favorite and emblematic products for Peruvians, can also be made from home, with more personalized supplies. For this reason, Puratos has created the digital recipe book “Let’s rediscover the panetón”, with varied and innovative recipes, such as the lemon, choco-orange, chocochips, multicereal and fiber panetón.
