One of the first things aspiring industrial entrepreneurs should keep in mind is that the items they plan to manufacture should be liked by potential buyers. That reality is so evident that mentioning it seems unnecessary. However, it often happens that goods are made guided by their own tastes or those of a small group of friends and relatives. The absence of properly prepared market studies, or the reliance on intuition rather than objective analysis of demand, leads to design, composition and presentation decisions that may imply additional costs and delays in the consolidation of companies.
The same can happen with political parties and the selection of their candidates. Members sometimes choose candidates largely on the basis of how close the proposals and views are to their own opinions, rather than on the prospects those candidates have of receiving full voter support. This selection criterion is valid in demarcations for which it is known in advance that it is almost certain that the party’s candidates will win, because what matters in these cases is that the winner is the one that is closest to what those who chose them think. . But if, on the other hand, the elections are close and the margin between the parties is narrow, being guided only by the personal preferences it can imply that the selected candidates end up being defeated by their rivals.
According to evaluations by electoral experts, for midterm elections In the US, the Republicans have selected several candidates to the liking of the most conservative line of the party, whose prospects of victory are, however, less than those of other more moderate candidates. That has caused the original predictions of a landslide Republican victory over the Democrats to be drastically dimmed.
