The world Economic crisis because of the conflict between Russia and Ukraine has caused many companies to look for mechanisms to survive. This is the case of the Family businesses that, despite being characterized by their attachment to traditions, have found in changes and new businesses a way to continue their legacy.
“For the most part, family businesses choose to enter new businesses gradually. However, there are some that seek to turn around, the most daring choose to close some lines of business taking into account a more futuristic vision and under the thought that the item they are dedicated to at that time in three or four years will have a lot of competition. or in the worst case scenario it will disappear” specifies Paul Romero, president of the Association of Business Families (AEF Peru).
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Another point that many companies have considered is the expansion of the market. Most of them start by sending their products to countries in the region such as Bolivia, Colombia, Ecuador, Argentina, Brazil, Chile, Paraguay or Uruguay.
In times of uncertainty, it is vital that these types of companies correctly manage their family factors such as their sustainability, resilience, succession, liquidity and wealth diversification.
“Times of uncertainty are fundamental to think about a balance of the priority areas of the company, evaluate the strategies and actions to be taken with the sole purpose of ensuring the fulfillment of the objectives. Complex situations must be seen as a great opportunity to strengthen the competitive advantages of companies and generate changes in the weak points that we find, all with a view to a better future,” Romero said.
This is the central theme that will be addressed at the X Congress of Business Families and Wealth Management, a meeting that will take place on November 15 from 8:00 am to 1:00 pm at the Hilton Lima Miraflores Hotel. At the event, renowned executives and experts in wealth management in our country and abroad will share their perspectives and recommendations on the existing challenges in Peru and other countries.
To only have to register through the following link: https://eventoseldorado.my.canva.site/xcongresofamiliasempresarias-aef
