Every October 31 is celebrated worldwide Halloweenone of the most popular and hopeful festivities for the business sector, given that this day has one of the commercial campaigns most successful and profitable of the year. In this sense, thousands of entrepreneurs seek to incorporate strategies that allow them to increase sales, improve service and position themselves in the market for the holiday.
“Halloween is a special time for business. Not only is there talk of an exponential increase in the sale of costumes, but commercial success permeates different areas, regardless of business structures. Entrepreneurs should receive the date with an online campaign that also contemplates expectations with the end of the year festivities” comments Renzo León-Velarde, General Manager of Peru Factura, a Digiflow digital transformation product sponsored by the CCL, who points out 5 tips to increase sales during the holiday:
- ORGANIZE YOURSELF WITH TIMES AND QUANTITY: It is important to plan the campaign well in advance. Being aware of the stock with which you will work without the possibility of losses and evaluating the service proposals require care and organization. In this way, it will also be possible to analyze the seasonality of the products, the logistics of the brand and the commercial fluidity more efficiently.
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- CUSTOMIZE YOUR PRODUCTS: Offering quality and style in business merchandise is one of the most outstanding points when providing a service. In accordance with market demand and the requirements of the festivity, it offers unique, fun and special products that attract with their good taste and dynamism. The personalization of the service and the decoration according to the theme will improve the experience of your client.
- OFFERS SPECIAL DISCOUNTS: Given that the pandemic weakened stability in the country and that there is currently a general rise in costs, it is time to guarantee the reactivation of the economy and trade in a prudent manner. Thinking of attractive discounts and promotions linked to the holiday will allow the business to prosper and customer loyalty to be continuous. Fair prices and quality service will be the main incentives for the success of the undertaking.
- ACTIVATE SOCIAL NETWORKS: These digital spaces will promote the promotion, advertising and marketing of your business. Likewise, the networks or fan page will provide a highly personalized value offer and continuous contact with users, which in turn will serve to refine the offer and service. It is advisable to prepare and share a digital network plan and attractive communication pieces according to the theme for clients, both in content and visually.
- DIGITALIZE YOUR BUSINESS: Having a digitization system will not only allow your business to be formal and regular, but it will also allow you to control inventories and sales, provide you with frequent service reports and organize a complete database, which directly builds customer loyalty. your customers. For this, PeruFactura, a Digiflow product with the support of the CCL, has consolidated innovative processes for the easy and safe adaptation of tools in terms of issuing electronic invoices for enterprises at a free price for 3 months. This will reinforce business benefits such as the optimization of time, money and resources, as well as multifunctionality in commercial management and tax security.
In that sense, Halloween will continue to represent a significant date in the commercial calendar. It is essential that entrepreneurs can take advantage of the holiday by showing off their skills and strategies, which will enhance the recognition of their brands.
