#WeAreAugusto, the promise of continuity
In Mexico City, Veracruz, Tabasco and Chiapas, tarpaulins and fences have been placed promoting the name and image of the Secretary of the Interior, without it being known who is responsible for financing it.
Gustavo López Montiel, professor and researcher at the Faculty of Social Sciences and Government of the Tecnológico de Monterrey, explains that this type of propaganda does threaten the fairness of an electoral contest.
“Since there are no pre-campaigns or campaigns, they are not acts that formally compromise the fairness of a process, although in reality they are,” he says.
Article 3 of the General Law of Electoral Institutions and Procedures (Legipe) states that early campaign events they can be carried out “under any modality and at any time” outside the campaign stage. However, experts explain that because the pints do not include details such as the position to which one would aspire, they can be taken as personal promotion.
According to experts, although Adán Augusto López shares a last name with the President of the Republic, in addition to being from the same entity, the walls that have been painted are intended to link him as the “continuity” of President López’s project. workshop
“The name of President Andrés Manuel López Obrador is a very blockbuster brand, he is the best valued politician in the entire country, and that has an effect on the intention to vote towards 2024. It is not a unique phenomenon in the world, in countries The most highly valued politicians are taken out into the streets to accompany the candidates by democratic organizations,” adds Muñoz Armenta, professor at the UAEM.
In surveys that measure electoral preferences towards 2024, such as one published in October by The financial the Secretary of the Interior is located far below the Head of Government and Foreign Minister Marcelo Ebrard.
To the question of who do you prefer to be Morena’s candidate for President of the Republic in the 2024 elections? Marcelo Ebrard and Claudia Sheinbaum each obtained 27% of the preferences. While the Secretary of the Interior and the coordinator of the Morena senators, Ricardo Monreal, are in a tie with 8% of the preferences, that is, with a disadvantage of 19 percentage points.
