The company is dedicated to creating “virtual restaurants” and is the operator of different dark kitchens operating in four Latin American countries (Colombia, Peru, Brazil and Mexico).
this round includes the participation of previous investors such as Andreessen Horowitz, Wollef and Kayyak venturesand new investors including Chimera, an Abu Dhabi venture capital firm with $10 billion under management. And, of course, Juan Luis Londoño, better known as Maluma.
It is not the first time that the Colombian singer appears linked to a Colombian startup. In March of this year Rappi announced him as “partner and face”, and in 2021 he was among the investors of the proptech La Haus.
“In the past 12 months, Foodology has grown exponentially expanding its operations into new countries and developing the next trending brands in the region. We remain excited about the current and future results of the company and to see the disruption in the restaurant industry in Latin America“, said Jeff Jordan, general partner of Andreessen Horowitz.
Its business model allows the company to develop and scale rapidly original and third-party restaurant brands. The company operates more than 80 kitchens and ships more than 200,000 orders per month.
The Bogotá-based company, which develops restaurant brands designed exclusively for delivery, it plans to use the funds to expand in Brazil and reach 100 kitchens by the end of the year.
It was founded in 2019 by two friends who met while pursuing their MBA at Harvard Business School, Daniela Izquierdo and Juan Guillermo Azuero.
“Building a relevant business in Brazil will be a key factor for Foodology. Therefore we will increase the number of kitchens we operate and look for M&A opportunities. Additionally, with the injection of capital, we have developed new brands that we will soon launch on the market and that will increase our income by bringing a greater number of orders per kitchen and therefore, increasing our profitability,” said Azuero.
Izquierdo always had a clear passion and it was gastronomy. However, she graduated as an industrial engineer from the Universidad de los Andes and began her career in investment banking. For her part, Azero He is an administrator at HEC Lausanne University in Paris. They have a Master’s degree in Finance from MIT Solan and before starting their own business, they had a successful consulting career with the Boston Consulting Group.
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