It is known that the gaming It is a phenomenon with accelerated growth at a global level. The history of video games has positioned brands such as Sony, microsoft, Electronic Arts Y Nintendo in leadership. However, in recent years, the companies involved in the video game industry have diversified.
According to All Top Everything, Sony tops the leadership list with $24.9 billion in 2021 of the total $130 billion sold in the video game industry. The best-selling console was Playstation 5 and in addition, it became the most popular globally.
In second place is Microsoft with revenue of 16.3 billion dollars in video games last year in the unit Xbox Game Studios. While the main income was from the Xbox Series X/S. In addition, this competitor announced earlier this year a plan to acquire ActivisionBlizzard for 68,700 million dollars, which could significantly increase its income for the next year.
In third place is Nintendo, the Japanese company presented sales of US $ 15,300 million. This company received income mostly from Switch Y Pokemon Legends which, in fact, was the best seller for Nintendo in 2021.
Another of the main competitors is the Chinese company Tencent with revenues of US$13.9 billion. While the name naturally doesn’t resonate in people’s top of minds, the reality is that Tencent owns Riot Games, the video game studio that created the hit video game League of Legends. In addition, this competitor has shares in other companies such as Epic Games, Activision Blizzard, Krafton, Game Union and Unisoft.
The top five was finished by Activision Blizzard with revenue of $8.8 billion. This American studio is the creator of the historic video game Call Of Duty.
The list is followed by giants of technology and video games such as Electronic Arts, Epic Games, Take – Two Interactive, Ubisoft and closes the top 10 Bandai Namco.
How is the gaming scene in Colombia?
LR spoke with María Cristina Forero, country manager of LVP in Colombia, Peru and Ecuador about the video game scene in the country.
“The panorama of the industry in Colombia is right now in one of its best moments, the scene of e-sports and video games has positioned itself as one of the alternatives of reach for the new generations, only in Colombia during the last year. more than 69 million dollars have been invested. By leaps and bounds, Colombia is beginning to gain positions within the world scene, having an audience of more than 1.7 million people and an organic reach of 4.5 million impressions,” explains Forero.
In fact, the LVP closed 2021 with more than 68 million viewers, which represented a growth of 20% compared to 2020. This growth, in short, shows that the gaming industry is becoming increasingly relevant. Even advertisers have ventured into digital advertising in different formats and have allocated part of their advertising investment in this type of advertising.
“We are an industry that continues to grow at double digits, where the brands in their planning and structure for 2023 contemplate investments for its consolidation” indicates María Cristina Forero, “At the Colombian, general Latam and global LVP levels with growth of more than 20%,” he adds.
