Commercial Intelligence: How to boost sales with electronic invoicing

In an era where Business need to be very competitive and creative, entrepreneurs they must take advantage of new technologies to carry out commercial intelligence tasks and increase their sales, said Kenneth Bengtsson, executive president of Efact.

“Today, new technologies such as electronic invoicing help companies to identify business opportunities in a very simple way.”, said Bengtsson, who offered some tips for the best performance of their businesses.

Identify star products: The electronic invoicing system offers companies the possibility of obtaining reports on their sales, identifying the products with the highest demand and those that do not have much turnover. This exercise allows entrepreneurs to focus their efforts and resources on the most profitable portfolio. In addition, it allows the reduction of costs in services that do not offer the expected benefits.

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Take advantage of seasonal demand: Detecting the products that are in greatest demand at a certain time of the year is essential to capitalize on market opportunities. “Electronic Service Providers are much more than platforms to issue digital receipts, because they also help companies organize their billing. In this way, seasonal peaks or drops in sales can be identified that deserve an analysis by entrepreneurs to increase their profits or take corrective measures to avoid losses”, explained the Efact executive.

Do not lose track of customers: If a person or company made a purchase, you have to verify what they do, at what time of the year they made the order, the volume of orders they made and review all details to identify if there is a possibility for him to come back. It is necessary to be attentive and available so as not to miss the opportunity. It is also recommended, after the sale is completed, to check if the service was satisfactory. In this way points of improvement are detected.

At a time when companies need to be very competitive and creative, entrepreneurs must take advantage of new technologies to carry out commercial intelligence tasks and increase their sales (Photo: iStock)

Identify the profile of new consumers: Electronic invoicing is a tool to analyze the market and access new business possibilities. “With an organized record of sales, it is possible to identify, for example, companies in a particular category that have a need for our products. From there, entrepreneurs can put together strategies to target companies in that industry.Bengtsson concluded.