Small and medium-sized enterprises (SMEs) are the base of the economy, but they are also the ones that have the greatest conflict to grow for reasons such as lack of access to financing, complicated procedures or details that may seem simple but involve greater complications, such as having a product without adequate presentation and without a barcode that identifies it, indicates GS1 Mexico, an organization that facilitates omnichannel commerce and e-commerce.
The lack of professionalization and training in the issue of product clothing, that is, the presentation, as well as the lack of a barcode, prevent SMEs from accessing new markets such as retail chains, which, in addition to looking for a good product that offers quality and safety, they ensure that the presentation is adequate, professional and attractive. For many SMEs this represents a conflict as they do not know how to do it and that is why GS1 started its eighth edition of business factoryincubator that connects small businesses with the retail sector.
“We are committed to the development and professionalization of SMEs and entrepreneurs who want to be sellers of large retailers and e-commerce platforms,” said Juan Carlos Molina, general director of GS1 Mexico, during the presentation of the meeting.
He explained that of the products presented at the Factory, One in every four they make it to retail shelves, and many of those that fall by the wayside are due to a lack of proper presentation, as well as other logistics, production, and business potential issues.
Therefore, of the 8,000 products that will be presented from September 26 to 29 at the Business Fair, it is estimated that within six or 12 months, 2,000 will be on the shelves from 19 chains such as Chedraui, La Comer, Sam’s Club, HEB, Diconsa, Casa Ley, Walmart, 7 eleven, among others.
Marketplace to grow
Another opportunity for SMEs to grow is sales in marketplaceswhich according to Alejandro Caballero, director of Mercado Libre’s Mexico marketplace, allows them to expand outside the locality where they reside, attract more customers, carry out fewer processes, and also build the brand.
“With a marketplace increases traffic and brand building is favored, there it is made known and then customers identify them and go directly to the page or direct contact. For a new brand, marketplaces become very important,” he said.
Sample of the impact is that 90% of sales made in e-commerce are through marketplaces and that is where 50% to 60% of the total traffic is generated. From the electronics category alone, 50% is sold through these platforms.
Given this, the SMEs who attend the Business Factory will also be able to be trained to empower themselves in marketplaceslearn the best practices and innovate, as well as in the following topics:
In addition to the presentation, these days of the meeting will address talks and training on the following topics:
- e-commerce and retail
- Planning and strategy
- Innovation and technology
- Support and financing
- digital transformation
- Social responsibility and sustainability
