Nothing is more indispensable in this life than water. 80% of our body is water, and that is why human beings require it at all times. DVIGI purifiers are an alternative to improve water quality as they retain chlorine and improve taste.
“Why have a purifier?” asks Gisella Djenderedjian, director of DVIGI. And she replies: “There are four very strong characteristics. The first is that the drinking water that comes from the tap is not pure. It has chlorine, heavy metals, sediment. It is not totally good water for health because it contains harmful elements.”
For this reason, the purifier retains chlorine, sediment and heavy metals that water treatment plants do not. “That way you drink much healthier water; and since our body is 80% water, it is obvious to think that the quality of life depends on the quality of the water that we are putting into our body”, he added.
Furthermore, Djenderedjian highlighted that the water purifier represents a “water factory at home”. “With drums or bottles we are having a limited stock: you have to go to the supermarket to look for it, wait for the delivery man to replace it or carry a lot of weight. The purifier is handy,” he noted.
The director of the Argentine company, which was born in 1989, also indicated the economic aspect. “A liter of purified water is much cheaper than a liter of bottled water,” she said. The filter unit, which yields 14,000 liters, costs about $2,000. In Uruguay, a liter of water from a drum costs $27, while with a DVIGI purifier it costs $0.14. “An important difference,” she stated.
Finally, he stressed that acquiring a purifier implies eliminating the consumption of bottles, for which it collaborates with the planet earth. Plastic takes around 500 years to break down and “very little of that plastic gets recycled.” “Our water purifier is the best alternative for whoever buys it and for the planet. That is the meaning we give to the word ecofriendly”, underlined Gisella Djenderedjian.
DVIGI is a B company, which means that these firms measure their social and environmental impact and undertake personally, institutionally and legally to make decisions considering the long-term consequences of their actions on the community and the environment.
According to Djenderedjian, the Dvigi purifiers have a “superior quality” unlike those in the Asian market. “It is observed in the durability of the product: we last twice as long in terms of replacement. Quality is one of the pillars of DVIGI”, he remarked.
In 2014 DVIGI was awarded the Seal of Good Design by the Ministry of Industry of Argentina. “All the models are ours.
DVIGI designs, manufactures and markets its brand and products in Argentina, Uruguay (since 2011), Mexico and Chile. We have also worked with Peru and Paraguay. It is a brand that is growing particularly in the Latin American market, and we are thinking of incorporating the United States,” said the businesswoman.
The product does not require maintenance for the customer. It is very easy to install – you can install it yourself, unlike other purifiers. The only thing to do at the end of the filter unit’s life, after approximately 18 months of use, is to open the lid and replace it with a new cartridge.
The water purifiers that DVIGI sells the most are suitable for treated water: it has to be drinkable, that does not contain bacteria.
But in the country it also sells a purifier with ultrafiltration technology that eliminates bacteria. This is because in Uruguay “there is a lot of rural market”. “If a person who knows that the water has not been treated, chooses ultrafiltration that has a very fine membrane that stops the passage of bacteria, they end up retaining them in their filter,” explained Djenderedjian.
DVIGI markets its products through the main retail stores such as Tienda Inglesa, Disco, Geant, among others, through the website www.dvigi.uy and through digital channels such as Mercado Libre, leading the digital market in its category. in Uruguay with a 40% share (DVIGI is part of the Chamber of Electronic Commerce in Uruguay).
“We deal a lot with sales on WhatsApp; all shipments to the country are free; and we offer installments without interest. We seek that all people have a source of health such as pure water in their homes. Make it as accessible as possible for customers and be everywhere. That is another of the pillars of our business”, said the director of the company. To learn more about the products and get advice, you can write to the email [email protected].
