What were the commercial stores and supermarkets that flooded the cities of Peru in the 20th century?

They were the forerunners of department stores like Saga Falabella Y ripley, and from the Metro, Tottus, Plaza Vea supermarkets and others. During the second half of the 20th century, several of them appeared at the same rate as Lime -and the most important cities in the country- grew in supply and demand.

the morning of March 13, 1953, the residents of Lima discovered that they could enjoy a fast and comfortable service when buying their food, artifacts or clothing. It was when the first modern self-service opened to the public: Super Marketsof the Olcese familyin full Larco Avenuein Miraflores.

READ ALSO: Department store celebrates diversity, respect and inclusion

But more venues Super Markets were inaugurated in the capital. Of Miraflores happened to San Isidroa Saint Beatrix and to his own Lima’s centerin the Washington jirón, a few steps from the then dapper Columbus Walk.

Around that time too, customers saw for the first time in their lives the now must-have metal strollerswhich became inevitable in companies in the field.

Super Markets remained in force for two decades, always with the motto “Quality and lower price at your table”. The brand even managed to position itself on the fledgling television with the game and raffle show “Super Markets Show”.

But the military government of General Juan Velasco Alvarado ended his days when he expropriated it in 1972. Instead it appeared Super EPSAa state-owned company that fulfilled its “subsidiary role” until it also disappeared, already in democratic times, towards 1984.

Other remembered department stores were Galaxyan important family reunion center, and Sear’swhich opened in 1955in the Avenue The Begonias, in San Isidrowhere today the premises of Saga Falabella.

the remembered Auntwhose explicit name was not a seller at all (Associated Industrialized Stores), appeared in 1958in Mirafloresand then took Jirón de la Unión by storm, in the heart of the Lima’s center.

But it was the house oechsle the one that had made history, since its first premises were founded in no less than 1889in the actual Olaya PassageFront of Main Squareand then it was reproduced in other more central places of the Peruvian capital.

Monterey (or Monterey) worked until 1993, but we still remember its local symbolic of the Union streetFront of Church of La Merced.

In the 1960s a young actress was seen on television, Mabel Duclos, promoting the offers of the day. This chain of stores reached several provinces of the country.

Scalemeanwhile, opened its doors in 1958half a block from the Main Square and he even had his own television program: “Scala Gift“, conducted by Paul of Madalengoitia. Years later, the first Giant Scalein a lively and popular corner: the one created by the avenues Alfonso Ugarte Y Venezuelain Brena.

Most of these firms appealed to the TV as a mass medium of propaganda. For this reason, the couple of those years could be seen daily, Joe Danova Y Regina Alcoverthe singer’s parents Gian Marcopromoting meats and vegetables from the famous Giant Scale.

They were times that lead to memories that outlined the way of sell Y to buy of Peruvians then (and still today).

RECOMMENDED VIDEO