Santander’s new digital platform for charging and selling, which adapts to all types of businesses and accepts all cards, is in full expansion in our country. Getnet allows you to choose the way to collect and receive that money on the day, while allowing online monitoring of the business regardless of the size of the enterprise.
Hernán Gómez, general manager of Getnet, stated that the name of this initiative comes from an acquisition company that Grupo Santander bought in 2013 and was founded in Brazil. Therefore, “Getnet has a very important participation in Brazil, especially in electronic commerce”, he commented.
“A couple of years ago, the Santander Group created a global fintech called PagoNxt and within this fintech there are solutions for businesses, consumers and companies,” he continued. “All the Getnet in the world –we are growing in Latin America, present in Mexico, Brazil, Chile, Argentina and Uruguay, plus Europe, where it is expanding rapidly in all countries–, are within the merchant arm of Merchant Solutions of PagoNxt”, Gómez explained.
Although part of Santander, PagoNxt is an autonomous company that works like a fintech to quickly offer digital payment solutions. Headquartered in Madrid, with a presence in 14 countries and a team of 3,400 payment experts and developers around the world, and another 1,200 external developers, PagoNxt offers its value proposition to more than 1.2 million merchants and 300,000 SMEs and companies worldwide, and to more than 800,000 individuals.
“The group’s aspirations are to occupy a relevant place in the world of payments. For this, companies like Getnet intend to adhere to businesses, international payment systems, such as Visa, MasterCard and domestic cards, and carry out the entire process and payment of the transactions they receive. Today they are mostly cards, but tomorrow they may be other digital media, such as mobile phones, or QR codes and others”, the general manager deepened.
Hernán Gómez, general manager of Getnet by Santander.
By means of a username and a password, you can access this digital platform, to review sales and payments simply and in real time. In turn, it improves the customer experience, by gaining in simplicity and speed. Getnet offers merchants access to multi-channel, multi-method and multi-country payments under qualified anti-fraud standards. In 2020, it had more than 1.1 million customers and processed €90 billion in some 4 billion transactions. It is the third largest merchant payment company in Latin America by number of customers and billing volume.
Gómez said that in the “Uruguayan context”, the Central Bank (BCU) has drawn up a multiacquisition agenda (MasterCard and Visa). “Uruguay was a country in which there was no competition within each brand, but rather each brand was monopolistic. And now we enter the universe of multiacquisition, totally competitive in both Visa and MasterCard”, he said.
Getnet entered the Uruguayan market at the end of last year, with the purchase of New Age Data, a local company with more than 30 years in the field and that offers Pos services and technological added value. “A payment fintech,” according to Gómez.
“At the same time, the entire acquiring platform has been developed to process Visa and MasterCard payments. With MasterCard we had already been operating since the beginning of the year, and we added Visa in line with the opening established by the BCU on September 1 for said brand”, he continued.
Thus, the Santander Group, with more than 160 years of history, deepens its relationship with Uruguay, where it is the largest private group in the country. “Not only does it have the bank, but also the financial companies Creditel and Credito de la Casa, which give us an ostensible coverage throughout the interior of the country,” Gómez stressed.
Therefore, with Getnet, an “innovative proposal is proposed, through a world-class processing platform. In addition to Visa and MasterCard operations and payment, there is the Pos service offering and the cash reconciliation system provided by New Age Data. We try to cover the entire ecosystem of businesses. To the large surfaces but also to the smallest”.
Currently, they already have more than 70 integrations in the local market with different business management systems, which “makes the process easier for us, and simplifies the start-up operation”. “By internet or by phone, plus the sales executives of the financial companies, all the demand we are having is being channeled. The reception has been very positive in a competitive environment”, concluded Gómez.
