The Caixa Pra Elas program, run by Caixa Econômica Federal, served almost 60,000 women in its first month of operation, which resulted in an increase in the number of financial products contracted. The balance was announced today (12) by Caixa’s president, Daniella Marques, who believes that there is a huge space to increase the participation of women in the bank’s portfolio, since they are more than half of the clients and account for about 5% of contracting financial products from the state-owned company.
“Today, the financial sector is neglecting communication and encouraging women,” said the president of Caixa, a bank that has 72.9 million women among its clients, which is equivalent to 52.2% of its people base. physical. “What we want is to be a preferred partner bank for women in their doubts, in their financial planning, to open their business, consume products, grow financially and be independent. The strategy is permanent”.
The Caixa pra Elas program created 1,003 spaces in the bank’s branches for specialized service to women, focusing on the prevention of domestic violence, entrepreneurship and the contracting of financial products by the female public. The public bank hopes to bring the service to all its branches by the end of this year.
According to a balance sheet presented by Caixa, the specialized service for women, in August, resulted in a 65% increase in the number of individual credit card purchases by women in relation to July. The number of Caixa Tem credit contracting for individual microentrepreneurs (MEI) grew six times, and there were 70% more contracts for Corporate Credit by companies with female shareholdings.
Caixa Pra Elas was presented today as a permanent positioning of the bank, about two months after Daniella Marques assumed the presidency of the state-owned company. The executive has been in the federal government since January 2019, and occupied the Special Secretariat for Productivity and Competitiveness of the Ministry of Economy when she was called to replace Pedro Guimarães, denounced for sexual harassment against Caixa employees. Guimarães denies the allegations and left office at the end of Juneafter the allegations were made public.
“In all the meetings of the board of directors, we are informed of the progress of the work, which is absolutely confidential, which does not mean that it is not happening. press release given today. “Everything takes place in absolute secrecy, since we have a commitment to protect everyone involved and the bank itself, in terms of its reputation and image”.
The current president added that the Federal Audit Court, the Federal Comptroller’s Office and the Federal Attorney General’s Office supervise the work, and the investigation has an external company contracted with the collaboration of the Federal Public Ministry and the Public Labor Ministry. .
benefits for women
The president of Caixa Econômica Federal, Daniella Marques, during the presentation of the balance sheet of Caixa Pra Elas, in Rio de Janeiro – Tomaz Silva/Agência Brasil
In addition to the balance sheet, Caixa today released a package of specific credit conditions and tariff exemptions for women in part of its services.
The announced list includes a three-month exemption from the basket of current account services; 5% discount on the Caixa Direct Credit (CDC) interest rate for individuals; exemption from renting the Azulzinha machine for billings from R$ 100; Mortgage Letter of Credit (LCI) with profitability up to one percentage point above the CDI; better conditions in Pledge, consignment and consortium of light vehicles.
“These discounts come from the fact that women are more compliant than men and, therefore, we manage to balance the risk to offer more attractive rates to women, recognizing their financial responsibility and not because we have some kind of belief in divisions”, explained the president of Caixa.
The bank also foresees for this month the launch of a maternity break in some credit products, valid for births and adoption, and partial payment (75% of the installment) in real estate financing contracts during maternity leave. A grace period of up to six months was also considered for the beginning of payment of the installments of new real estate financing granted to pregnant women.
