With more than 43 years in the market, the Peruvian brand crepier continues betting on the local market. Focused on this strategy and seeking to get closer to its customers, the firm is about to open its second corner in the department store chain ripley with a new model called “Concept Format”; with the intention of strengthening its proposal in environments that maximize differential value.
LOOK: Crepier opens a new store in the Real Plaza Centro Cívico
On August 24, the brand opened a new corner at the Ripley headquarters in the La Rambla Shopping Center in San Borja. The space will be located on the 1st level of the store, it will be a space that will have the same look & feel of the Concept Store Crepier stores and which will mainly incorporate the Crepier Women collection made up of purses, bags, organizers, wallets and accessories.
“With all this, we want to align the new brand experience to our corners in department stores. This will allow us to increase efficiency per m2, increasing sales by more than 40% per point of sale. We hope to close 2022 with 10 openings and renovations between Women and Men corners”comments Sergio Casaretto, Commercial Director of Crepier.
As can be seen, the brand is facing a significant recovery that today exceeds pre-pandemic results, thanks to a strategy that has an omnichannel presence, with e-commerce efforts (crepier.com) and the presence on social networks for its two lines: @crepier_official and @crepier_men.
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