Social networks, as a meeting place and citizen participation, have long gained prominence for the development of electoral propaganda. An example of this is the case of Soledad Núñez, who in just 90 days was the candidate who paid the most advertising on Facebook and Instagram.
From May 31 to August 28, 2022, the candidate for the vice presidency, Sole Núñez, spent G. 162,072,764. The second highest spender is Sebastián Villarejo, a pre-candidate for president, followed by Santi Peña and in last place is Euclides Acevedo.
On the other hand, there are the candidates for the Senate, there the list is headed by the chartist Óscar Tuma who spent G. 22,958,000, in second place is Ever Villalba with G. 13,744,000, followed by Patrick Kemper with G. 13,256,000 and finally Gustavo Leite is with G. 12,842,000.
The expenses in advertising on networks are millionaires, that is why Meta decided to make them transparent and launched in 2020 a tool to know the investments of political candidates. Link: Meta Ad Library Report
It must be remembered that the internal movements are obliged to submit to the TSJE the income and expenditure statements of the party campaign within 10 days after the internal movements and from there to know if they declared the expenses with Meta and the origin of the money invested.
