The trust of citizens in a communication medium is perhaps its main asset and is the basis of its future. Especially in a year like 2022, so complex and intense and full of mistrust and suspicion, with a boom in fake news, mainly around very important milestones, such as the constituent process in Chile. And it is precisely in this area that The counter is highlighted by Chileans as one of the most reliable media in the country.
The data is not minor, and is recorded by the prestigious 2022 report of the Reuters Institute, in conjunction with the University of Oxford, called “Digital News Report”, a study that analyzes, quite accurately, the behavior of the media around the world. And on pages 120 and following of said text, the reality of the media in Chile is analyzed, with 19 million people and an internet penetration of 92%. There it is clearly stated that The counter stands out as the main and most reliable means of communication in the country in an exclusively digital format (see: REUTERS INSTITUTE Digital_News_Report_2022).
The counter stands out above the average trust in the media that exists in Chile, which stands at 38%, since the trust of Chileans in this medium is at 46%. For its part, only 20% do not trust, a low figure compared to the other Chilean media.
Trust in the media is low in the country (38%), and is consistent with data showing that audiences largely do not believe the media is independent of political and economic influence.
