This Sunday, August 21, the Children’s Day in Peru. A special date for thousands of children, who eagerly await its celebration. This date is also enthusiastically anticipated by the businesssince it represents a great opportunity for them to increase their visibility and add more sales and customers.
“Currently, boys and girls enjoy the digital age and the vast majority of them will prefer to receive a chosen gift online due to its immediacy and interactive dynamics” says Víctor Manuel Aurazo, Product Manager of Peru Factura, a Digiflow digital transformation product sponsored by the CCL, who provides 4 tips to optimize business and generate more income for the holiday:
- CONTENT ON SOCIAL NETWORKS: Using marketing and advertising media generates significant business benefits. Networks and Marketplaces will make it easy to connect with parents and children to offer them the best products and services, such as playful and themed promotions according to the date. These channels invite enterprises to become known and preferred as long as they have an interactive interface that makes it easier for parents to purchase and choose the best gifts.
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- TREATMENT AND QUALITY SERVICE: The sensitivity and tenderness of the boys and girls contemplate a special and differentiated treatment. Businesses should not forget to serve them with dedication and willingness to provide the best. A treatment in which kindness and interaction are reinforced. The game and the quality will ensure that beyond enjoying the product, the little ones and their parents can consider the shopping experience and the attention of the business.
- HAVE DIFFERENT PAYMENT OPTIONS: Updating with payment portfolios will be one of the best strategies for increasing profitability and preference in the business. Having payment platforms will exponentially accelerate the increase in sales and consumption, since today most parents put aside paying in cash and choose to explore payment applications that facilitate their accounts and purchases.
- DIGITALIZATION IN THE SERVICE: Having a digitization system will not only allow businesses to be formal, but it will also allow them to have total control of inventories, sales, and stock. Likewise, it will provide frequent service reports and will organize a complete database. In addition, it allows providing electronic receipts for better service and satisfaction of thousands of customers. To this end, Peru Factura, a Digiflow product and a company sponsored by the CCL, has consolidated innovative processes for the easy and safe adaptation of tools in terms of issuing electronic invoices for businesses, offering a free use promotion for 3 months.
Among the celebrations that help the economy and business to have greater fluidity is Children’s Day, due to the strong impact it generates on trade and consumption. It is important for entrepreneurs to consider adapting strategies, such as digital onboarding, in order to ensure the success of their brands up to date.