sales through the marketplaceswhich allows different stores or brands to advertise and market their products, would grow by 20% at the end of the year, projected Yuriko Huayana, country manager of VTEX Peru.
According to the company’s data, this space was one of the fastest growing in the last year. Along these lines, Huayana indicated that during the second edition of the cyber wow 2022 purchase orders on that platform increased by 322%, compared to the average on a regular day, and the ticket increased by 23%.
He added that in addition to being a window for the final consumer, marketplaces are opening up new possibilities for B2B sales.
“Many businesses that today in physical retail are only a B2C channel, in the digital space are consolidating as a marketplace. In this sense, the possibility is opened for businesses that only have one sales unit in the store to explore a new segment: companies”, he explained.
For its part, Rodrigo Murata, Commercial Manager of Juntozindicated that the main challenge facing marketplace developers is related to the supply chain, which involves everything from distribution, order preparation and planning, to reverse logistics, and even the reimbursement process.
According to the Report on the E-commerce Industry in Peru 2021-2022, from the company BlackSip, 52% of Peruvians already make purchases online and by 2025 it is projected that electronic commerce in the country will grow by 110%. .
