The presidential race is unleashed and makes social networks tremble. That is why Tool Data, which measures the interactions that candidates have in cyberspace, observes and records the “somersaults” and moderations of the candidates with their respective virtual replicas, ahead of the December 19 ballot.
After the first round, Franco Parisi (PDG) surprised and took third place, despite being the first “telecandidate” from Chile. Six days earlier, Jorge Gálvez, CEO of Tool Data, pointed to The counter that “as a general rule, Kast and Boric always stand out for having a higher level of conversation, and in third place is Parisi for all the comments that have been made in recent times about him.”
The trend was clear on the networks and Kast and Boric not only went to the second round, the electorate that voted for Parisi effectively became an important fraction of the target audience to be captivated by the presidential candidates. In fact, the speaker at La Moneda and his YouTube program “Bad Boys” continue to be one of the most talked about topics.
8 days after the crucial election, the CEO of Tool Data spoke with this medium again, to tell us that until now the standard bearers of Approve Dignity and the Christian Social Front remain “even”, in terms of positive, negative and neutral comments. .
In the last two days, Gabriel Boric adds 28.1% of negative mentions, 12.3% of positive, and 59.6% of neutral. The most recurrent themes are his descent from “Bad Boys”, the publication of The bookcase about the Medical College and Izkia Siches, what is related to the ex-oppositionist Ricardo Palma Salamanca, and the Communist Party.
On the side of José Antonio Kast, whose negative comments represent 24.2% of his mentions, compared to 17.1% of positive mentions there are 58.7% neutral. Regarding the standard bearer of the Republican Party, his relationship with the controversial former member of his community and elected deputy Johannes Kaiser, the former leader of the White Claw “Pancho Malo”, and the also elected deputy Gonzalo de la Carrera (REP), who made news a few days ago for saying that “comprehensive sex education is a totalitarian concept.” Also named is the figure of Dr. Paula Daza and her recent entry into the Republican command. He is also associated with the former secret police of the Pinochet dictatorship, the DINA, the CNI, and the Nazi Party.
It is also confirmed that after the first trip to the polls “there is no longer the excuse that was put on the bots.” In fact, as Jorge Gálvez explained, although there are bots, “there are a lot of real people” and that was demonstrated in the vote.
With Boric, meanwhile, “it has been shown that despite the fact that it remained with the Metropolitan Region, the area with the highest penetration in social networks at the national level, the result was very even due to the fact that Kast added followers in regional networks and of the connected rural world “. In his opinion, the voters of the region who made the difference in the first round are going to tip the balance to one side or the other in the vote.
“We look and see that they are even,” says Gálvez, clarifying that Twitter is the social network that contributes the most in the amount of conversation, but Facebook gains in interaction and is more transversal with more regional presence; while Twitter is more Santiago “.
This Sunday Franco Parisi will fight back, before Gabriel Boric’s departure from his show, and will address the government program of Approve Dignity with his panel, in the live broadcast of “Bad Boys”. This will undoubtedly impact the digital conversation.
Check out the full Tool Data by clicking here.
