The interest of Colombian consumers in drinking and learning more about coffee is a reality, according to market expertsSome statistics show that 88% of Colombians consume the national drink at least once a week and 6 out of 10 people drink between two and four cups a day.
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However, Per capita consumption, which is 2.8 kilos per year, is growing but is not at the levels of more dynamic countries such as Finland. which is at 13 kilos per year. This shows that there are opportunities for expansion for brands that are in the country.
In this task, the Éxito Group has been holding its “” fair”” since 2011.“Carulla is coffee” which this year will be from September 19 to 22 at the Paseo San Rafael Shopping Center in Bogotá . The event will also take place in Medellín from October 3 to 6 at the Viva Envigado shopping center. It is expected to have 100,000 visitors in both cities.
The event, which this year has the motto “Enjoy the richness of our country in every sip”, There will also be a space for chocolate, which has also earned its place of preference among consumers.
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Carulla
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According to Miller García Carrillo, director of Carulla is Café, The event seeks to promote consumption and educate about this product, generating a meeting point between producers, tasters, baristas, experts and coffee lovers.
Some data on consumption in the country, says the executive, indicate that The regions where the most coffee is drunk are the Coffee Region (Caldas, Quindío and Risaralda) with 4.5 kilos per capita per year and Bogotá with 3.2 kilos per person per year.
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For its part, The most consumed types of coffee are ground or roasted coffee with 72% and instant coffee with 28%. Black coffee (50%) and coffee with milk (35%) are the preparations preferred by Colombians.
In addition, the The most popular times to drink coffee in Colombia are morning (60%), afternoon (25%) and night (15%).
Regarding the statistics that Grupo Éxito has on the marketing of this product, the company says that In the first seven months of 2024, it sold 10.7 million units of coffee.
Carulla sold 1.2 million units with a growth of 3.5% compared to the same period in 2023Bogotá and Medellín are the cities in which this chain sells the most coffee, with 60% and 19.5% of total sales in the country.
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“Premium ground coffee, roasted coffee beans and coffees with a designation of origin are the categories preferred by Carulla customers with sales increases of 8%, 13% and 10% respectively, showing that Colombians increasingly prefer specialty coffees and roasted coffee beans,” comments the director of Carulla is Café.
Ground coffees are the most purchased with 57.9% of the sharefollowed by instant coffees (20.5%), roasted coffee beans (13.4%) and capsule coffees (8.2%).
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Carulla has a portfolio of More than 300 references of 100% Colombian coffee in different varieties such as premium grounds, standard grounds, roasted beans, solubles and capsules. A total of 46 brands offer consumers coffee grown in 16 departments: Antioquia, Bolívar, Boyacá, Caldas, Cauca, Cesar, Cundinamarca, Huila, Magdalena, Nariño, Norte de Santander, Quindio, Risaralda, Santander, Tolima and Valle del Cauca.
