65% of recruiters in Peru face difficulties finding qualified talent according to study

The “2025 HR Trends Study”, which analyzes trends in human resources and the search for employmentrevealed the growing urgency of Peruvian companies to develop effective strategies to attract and retain qualified talent in an increasingly competitive labor market.

According to this study, 65% of recruiters in Peru have difficulties hiring the talent they are looking for, a situation that considerably affects the hiring of personnel in companies. Due to this dilemma, 2025 is predicted to be a year of transformation in people management, this also with a focus towards the adoption of technological advances and more humane work spaces.

This re-election reinforces his leadership at the head of the entity, in a year that is projected to be crucial for the growth and consolidation of the financial system of the Municipal Banks in the Country.

In it study Five aspects are identified that will define the future of work in the region:

Strengthen the employer brand: According to Buk research, 75% of companies face challenges in filling key positions. The experience of collaborators is increasingly relevant than salary benefits, which drives companies to build an authentic and coherent proposal with their organizational culture promises.
Diversity, Equity and Inclusion (DEI) Policies: DEI policies will become a strategic and measurable priority. “Leaders must recognize that these strategies generate tangible benefits for the business and over time they can measure the changes. The fundamental thing is to have a genuine commitment,” explains Ausin de Buk.
The consolidation of Artificial Intelligence (AI): AI will position itself as an ethics auditor in Human Resources, detecting biases and promoting fairer decisions. In 2024, only 36% of organizations used AI in Human Resources; in 2025, its implementation will grow as a key ally for equity and transparency.
Data-driven management: Currently, 86% of organizations consider People Analytics as a priority, but the focus will be on optimizing existing data to make strategic decisions without the need to reinvent processes.
Connect talent and strategy: 2025 will be the year of the HR Business Partner, who represent a strategic link that effectively connects Human Resources with the heart of the business. It is estimated that 44% of current skills, such as the use of specific technological tools, will no longer be relevant in five years, giving way to prioritizing soft skills such as creative and analytical thinking. This team will be responsible for designing upskilling and reskilling programs (processes to improve work skills), aligned with business objectives.

“Organizations are already facing new challenges such as the consolidation of teleworking and the entry of new generations with their own assessments regarding what is important at work and that differs from more traditional visions,” comments Sebastián Ausin, country manager of Buk Perú. .

This report is a confirmation with data of trends in people management that have been adopted in the world for some years. The expert considers that Peru is no stranger to these needs, since the current talent and those that will be integrated have clear priorities in the work environment such as digital adoption, growth opportunities in companies and in the same line of priority. their well-being.

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