10 steps to start using AI and automations in your business today

In an increasingly competitive entrepreneurial ecosystem, adapting quickly ceased to be an advantage and became a condition of survival.

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The artificial intelligence (AI) and automations are no longer exclusive to large companies: today they are within the reach of small and medium-sized businesses that seek to optimize time, reduce errors and scale with limited resources.

According to IBM, AI allows you to automate repetitive tasks, predict behaviors, personalize messages, optimize processes and make decisions based on data.

Under that premise, Miguel de la Roca, entrepreneur and author of the book Digital Centaurproposes a clear approach: not to replace the human, but to enhance it. “The key is to become a Digital Centaur: half strategy, half technology,” he points out.

For those who don’t know where to start, De la Roca offers a practical guide to 10 steps Based on real cases of entrepreneurs who already use AI in their daily lives:

Define the problem, not the tool. Identify which task takes up the most time or generates errors: customer service, orders, inventory or content.
Detect patterns with simple data. Analyze basic information: days of highest sales, frequently asked questions or repeated processes using tools such as Google Analytics or Google Trends.
Start with a task that can be automated in 24 hours. An automated message, a basic chatbot, or a simple form reduces the learning curve.
Set up automatic responses. Platforms such as WhatsApp Business or ManyChat allow you to answer frequent queries and recover weekly work hours.
Create content with AI without being a designer. Canva and its AI capabilities make it easy to quickly design, copy, and test content.
Build a minimal system. Digital ad + automatic message + form is the basic combo to get started.
Organize your operation with simple tools. Google Sheets, Trello or Notion help organize orders, tasks and appointments.
Automate at least one internal process. Inventories, reminders, reports or customer monitoring.
Measure results and adjust. Review key metrics like views, responses, form completions, and orders.
Build Digital Centaur mentality. Trying quickly, making mistakes quickly and trying again is the true competitive advantage.

The final message is clear: you do not need a large investment or knowing how to program. “El Centauro Digital does not wait for the perfect moment; it uses what it has and runs,” summarizes De la Roca.

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